Veronica Martin Gallery

On a scale from one to ten, what we knew about fine art posters before this feature would be a two. One, because Lora always wanted the Le Chat Noir one; and two, I knew I thought they were pretty. Lucky for us, the Veronica Martin Gallery (specializing in items from the Art Nouveau period) has opened in the always cool Switch Factory building in Bantam.

We popped along to visit with Veronica Martin one evening to learn all we could about fine art posters (lots of great history and stories we loved). Don’t worry, no quiz at the end, just a special Unlocking Litchfield offer. We got you! ūüėČ

This post is sponsored by Veronica Martin Gallery

Veronica Martin Gallery, Original Fine Art Posters

What exactly do you sell?

I sell original works on paper, mostly posters from the art nouveau period (1880-1920) and slightly before and after this period by such artists as: Jules Cheret, Leonetto Cappiello, Alphonse Mucha, Jean de Paleologue, Theophile Alexandre Steinlen, Jules Grun, Georges Meunier, Rene Vincent, John Onwy, Ludwig Hohlwein, Fred Hyland, Charles Gesmar.

Owner Veronica Martin opened her gallery last summer

Why did you open the gallery?

Because this genre of art is a passion of mine owing to its artistic beauty as well as its visual testament to popular culture and representation of the history of the period. I could have created an online gallery alone, but these works are better experienced in person due to the impactful graphics and large scale of these posters.

This space seems kinda perfect for these posters!

The style of my gallery is industrial as this building is a retired factory building. I sanded the floors, painted and stenciled myself. The industrial character of the space is enhanced with irreverent and whimsical street art in the form of stencils and a small amount of decoupage.

¬†Tell us more…

All acquisitions are original and in excellent condition, most pieces are already framed using UV-treated plexiglass. I can arrange framing for unframed works or assist with changing the frame for a client. I also ship globally. All posters are backed on linen. I also offer a small collection of vintage photos by Clemens Kalischer, Horst P. Horst, Samugheo.

How much for one of these awesome posters?

Original antique posters are a relatively affordable form of art.  Some posters can reach up to $20,000, but on average, for between $3,000 to $5,000, you can have a beautiful, engaging work of art in the home which would elevate and enhance the space.

Fine art poster facts…

  • Jules Cheret (1836-1932) was the father of the poster, really being the first to launch this form of art.
  • One of his most iconic pieces is “La Loie Fuller, Folies Bergere” from 1893.
  • He had his own print house called Chaix. Georges Meunier apprenticed under him.
  • His posters are very colorful, lively and painterly.
  • The Belle Epoque posters were so contemporaneously popular, that Cheret created a collection¬†of smaller versions of these posters by the most prestigious poster artists of the period in a series of 256 plates from the end of 1895 to 1900 called Les Maitres de l’Affiche (the masters of the poster).¬† These smaller plates are still collected today.

  • Leonetto Cappiello (1875-1942) was the father of the modern poster. His compositions are also lively but stripped down and simpler. People were traveling faster in automobiles so the image had to be sharper to catch the eye of the viewer.

  • Henri de Toulouse Lautrec (1864-1901) elevated the concept of the poster to fine art.

  • Alphonse Mucha (1860-1939) was the first to create art nouveau poster design with ornamental,¬†floral and curvilinear elements.

  • Other movements followed: Art deco, Austrian secessionist movement by such artists as Roger Broders and Koloman Moser.

Unlocking Litchfield discount? ūüėĀ

I’d like to offer a 10% discount to your readers. My pieces are priced lower than the same item at other galleries – for example, I have a Ma√ģtre featuring “La Chaine Simpson” by Toulouse Lautrec for $2400.¬†The Ma√ģtre is selling for $4900 at Christopher Clark Gallery in San Francisco. I keep my overhead low so I can keep my prices lower. (Mention Unlocking Litchfield when you visit!)

Got it! Thanks, Veronica!


Veronica Martin Gallery
931 Bantam Rd, Bantam, CT 06750
(860) 866-8169
www.vmgantiqueposters.com

This article has been sponsored

Words: Bev/Photos: Lora (except for slider photos, provided by Veronica Martin)